So Google SideWiki is coming out. Are you ready?
Start pulling together a strategy now.
Develop a social strategy with dedicated resources. With every page within your Website now social, you’ll need to develop a process, roles, and policy to ensure you’re monitoring the conversation, participating as you would in blog discussions, and influencing the discussion.
Shift your thinking: recognize that you don’t own how your consumers think or view your brand: they feel and do have ownership of your brand as they see it. This would include your corporate website.
Accept the mindshift that our job is to not only serve up product and corporate content but to also be a platform and enabler for customers to discuss, share, and make suggestions to how you should improve what you offer.
Ideal framework...... Ignition.
